If you are targeting the right audience and pitching the right content, you can increase your affiliate income x10 through email marketing.
email marketing is by far the most cost-effective option when it comes to growing your affiliate income.
Some affiliates use social media like twitter, instagram, facebook, Pinterest etc which works quite well too. Gathering followers and engaging with them but the bottom line is you have to get your marketing strategy correctly and know where your target audience is.
How to use email marketing to increase you affiliate marketing income in just 3 steps
- create your target email list.
If you already have a huge list, you just segment the list for the affiliate marketing campaign you intend to run.
But if you don’t have a list, you have to build from scratch. You have to create a landing page with popup or embedded lead capture form. Since people will be giving you their emails you can offer them something valuable back like an eBook or lead magnet in exchange for their email they are giving to you.
It’s very important that you capture targeted prospect email in this step because the quality of the prospect is one of the factors that determine whether your email marketing campaign will be successful or otherwise.
If you have ever heard the saying that the money is in the list, it’s not just any list, it’s in a targeted buyers list!
- Create a Full blown email marketing campaign
You have to create email series that cover the journey from when they enter your email list till when they make the purchase.
Email should cover the awareness, consideration and decision making Periods.
You can achieve this by following this strategy
Warm up your prospects to you by introducing yourself, then make them aware of their problems or pain points.
Once they know their problems, educate them on the possible solutions.
If you have done that correctly, you can then use subtle pitch to present your affiliate product to them once you gain their trust and create a kind of urgency that will make them take action for fear of missing out.
- Track and monitor the metrics
If you want your email marketing campaign to be successful, you should be tracking your open rates, click through rates and unsubscribe rates.
Like if your open rate is low, it means your email titles are not sexy enough and you device a way to make them more attractive to your prospects. Or may be the email is landing in spam instead of inbox.
If your click through is low but open rate is high, it means your titles are effective but the prospects might be low quality. Also you can use fear of missing out to give your call to action a boost.
If your unsubscribe rate is high, it means a low quality lead was collected too or you are too pushy.
Don’t just collect people’s email and try to choke them to death with your emails.
Try not to sell too hard.
Warmup your prospect, educate them, show them the benefits of your products, let them build a trust with you before you start selling to them.